Security – All links are checked against Google’s Safe Browsing blacklist to prevent malware and phishing attacksĪlthough the free version of Hootsuite gives you unlimited access to Owly, you’ll have to upgrade to a paid plan if you want access to more advanced features.Portability – Track clicks on short URLs from Facebook, newsletters, comments, and micro-sites.Control – Control who can shorten URLs by assigning access to chosen team members only.SEO-friendly – All Owly-shortened URLs are indexable and fully-redirectable, in accordance with the best SEO practices.Some of the main benefits of using Owly are: Anyway, the registration is pretty basic and straightforward and you’ll gain access to this great tool in no time. Now, the Owly URL shortener is part of the Hootsuite dashboard, which is meant to increase security for their users. In the past, it was available with no registration or login. Owly is essentially a free-to-use online tool, though you need to have a Hootsuite account (also free) in order to use it. With that in mind, it’s more than just a simple URL shortener – it can be used to measure your social ROI (return of investment) as well. Ow.ly (hereinafter referred to as Owly) is a tool that enables you to shorten links and track the traffic that comes from those links. But first, a few words about one of the most popular URL shorteners out there – Hootsuite’s Ow.ly or Owly. Or, if you have access to a more advanced URL shortener (such as Ow.ly or Owly Pro), you can customize it to reflect your own company or brand (we’re going to show you how Moz does this on their own Twitter account a bit later in the text). You can use a much shorter version, such as this one: What does it mean in practice? Well, instead of a long URL like this one: If you’re using your own shortener, however, you can manually choose to shorten a URL that is, for example, only 10 characters long. Most URL shorteners that are embedded in social networks (like Twitter’s t.co) will automatically shorten only URLs that are 19 characters or longer. They can be used on any social network, on your website, or basically any online post. While some URL shorteners simply do just what their name promises, others are packed with additional features, such as analytics (enabling you to track the number of clicks you receive on each shortened link) or bookmarking.Ĭontrary to popular belief, shortened URLs are not used just on Twitter (although they certainly do come in handy when trying to avoid exceeding the 140-character limit).
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